Privacy Policy
Last updated: 27 August 2026
Rooms Make A Home Portfolio Limited (“Rooms Make A Home”, “RMH”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, submit an enquiry, register your investment criteria, enquire about selling a property, communicate with us or otherwise use our services.
We aim to handle personal information fairly, transparently and securely and in accordance with applicable UK data protection legislation.
1. Who we are
Rooms Make A Home Portfolio Limited operates in the UK property sector, connecting property opportunities with suitable buyers, investors and property professionals and assisting property owners who may be considering selling their property.
For the purposes of UK data protection law, Rooms Make A Home Portfolio Limited will generally be the data controller for personal information collected directly by us.
Rooms Make A Home Portfolio Limited is registered with the Information Commissioner's Office (ICO).
ICO Registration Reference: ZC135599
Company Number: 16951387
Contact email: management.team@roomsmakeahome.com
2. Information we may collect
The information we collect depends upon how you interact with us.
Sellers and property owners
If you enquire about selling a property, we may collect information including:
your first and last name;
telephone number;
email address;
property address and location;
property type;
number of bedrooms;
condition of the property;
your intended timeframe for selling;
your expected sale price;
information you choose to provide regarding an outstanding mortgage;
information about your circumstances or objectives that you voluntarily provide;
communications between you and Rooms Make A Home; and
information necessary for us to assess or discuss a potential property transaction.
You are not required to provide information that we do not request, and we encourage you not to provide sensitive or unnecessary personal information through free-text fields.
Investors and buyers
If you register your investment criteria with us, we may collect:
your name;
telephone number;
email address;
areas in which you are interested in investing;
types of property opportunities you are seeking;
typical property purchase budget;
intended funding method, such as cash, mortgage or bridging finance;
anticipated purchase timeframe;
investment criteria and preferences; and
any additional information you voluntarily provide.
Website and technical information
Depending upon the technology used on our website and your cookie choices, we may also receive technical information such as:
IP address;
browser and device information;
pages visited;
website interactions;
referral information; and
cookie or analytics information.
Where cookies or similar technologies require consent, we will seek that consent as required.
3. How we collect your information
We may obtain personal information:
directly from you through forms on our website;
when you contact us by telephone, email, SMS or another communication channel;
through conversations with us;
when you register your investment criteria;
when you make a property enquiry;
through property professionals working with us where it is lawful and appropriate for them to provide the information; and
from publicly available sources where appropriate and lawful.
Where information has not been obtained directly from you, we will comply with the applicable transparency requirements under UK data protection law.
4. How we use your information
We may use your personal information to:
respond to enquiries;
discuss a property you may wish to sell;
understand your circumstances and property requirements;
assess whether a property may be suitable for a potential transaction;
arrange calls, conversations or property viewings;
communicate updates regarding your enquiry;
understand an investor's acquisition criteria;
identify property opportunities that may match an investor's stated criteria;
introduce relevant property opportunities;
facilitate communication between relevant parties;
manage our relationship with sellers, buyers, investors and professional contacts;
maintain records of enquiries and communications;
improve our website and services;
protect our business and prevent misuse or fraud;
comply with legal, regulatory, accounting and compliance requirements; and
where permitted, provide information about relevant Rooms Make A Home services and opportunities.
We will not use personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by law.
5. Our lawful bases for processing
UK data protection law requires us to have a lawful basis for processing personal information.
Depending upon the circumstances, we may rely on:
Consent — where you have actively agreed to a particular use of your information, for example certain communications or sharing arrangements.
Steps at your request before entering into a contract / performance of a contract — where processing is necessary to consider, arrange or provide a service or transaction that you have requested.
Legitimate interests — where processing is reasonably necessary for the operation of our property business, managing enquiries, maintaining appropriate business records, protecting our business or providing our services, provided those interests are not overridden by your rights and interests.
Legal obligation — where we are required to process or retain information to comply with applicable law or regulatory requirements.
Where we rely upon consent, you may withdraw that consent at any time. Withdrawal will not affect processing that was lawful before consent was withdrawn.
6. Sharing information with property professionals and co-sourcing partners
Rooms Make A Home may work with other property professionals, including deal sourcers, co-sourcing partners, investors, buyers and other relevant property professionals.
There may be circumstances where another professional is better placed to assist with an enquiry or where we work collaboratively with another professional in relation to a property opportunity.
We will not treat submission of an enquiry as blanket permission to distribute your personal information to third parties.
Where your personal information needs to be passed to an independent deal sourcer, co-sourcing partner or other property professional for their own use, we will ensure there is an appropriate lawful basis for doing so and, where we rely on your consent, we will obtain that consent before sharing your personal information.
We aim to work with reputable property professionals and, where applicable, expect those handling personal data independently to comply with their own obligations under UK data protection law and to maintain any registrations required of them.
Once your personal information has lawfully been provided to an independent organisation acting as its own data controller, that organisation may have its own privacy policy and data protection responsibilities.
Where possible, we will explain who your information is being shared with and why.
You may refuse permission for your details to be shared with an independent third party.
Refusing consent to third-party sharing will not automatically prevent you from submitting an enquiry to Rooms Make A Home.
7. Investors and property opportunities
Investors may provide information about the type of property opportunities they are interested in receiving.
We may use this information to identify potentially relevant opportunities.
Registering investment criteria does not guarantee that an opportunity will be provided or that any particular property will meet an investor's requirements.
Where communications constitute direct marketing, we will comply with applicable data protection and electronic marketing requirements.
8. SMS, email and other communications
If you provide us with a telephone number or email address, we may use those details to communicate with you regarding an enquiry or service you have requested.
Purely administrative or service communications relating to an existing enquiry are treated differently from direct marketing communications under the electronic communications rules.
Where consent is required for marketing by electronic communication, we will seek appropriate consent.
Marketing consent will not be a condition of submitting a general property enquiry where it is not necessary for the requested service.
Where consent is used, you may withdraw it at any time.
For SMS communications, you may follow the opt-out instructions contained in the message, where applicable.
The ICO requires marketing consent to be freely given, specific, informed and indicated through a clear positive action; pre-ticked boxes are not sufficient.
9. Who else may receive your information?
In addition to the property professionals described above, we may use trusted service providers to help operate our business.
These may include providers of:
website hosting;
website forms;
customer relationship management (CRM) systems;
email and communications services;
telephone and SMS services;
cloud storage;
IT and cybersecurity;
analytics;
accounting;
professional advice; and
other administrative or technical services.
These organisations may process personal information on our behalf where necessary to provide their services.
We may also disclose information where required by law, regulation, court order or a competent regulatory or governmental authority.
We do not sell personal information as a standalone commodity.
10. International transfers
Some technology providers used to operate websites, CRM systems, communications or cloud services may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law and that appropriate safeguards are used where required.
The ICO requires organisations to explain relevant international transfers and safeguards in their privacy information where applicable.
11. How long we keep information
We will not retain personal information for longer than reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and legitimate business requirements.
Retention periods may differ depending upon:
the nature of the enquiry;
whether a business relationship or transaction develops;
the type of information concerned;
legal or regulatory requirements;
whether information is required to establish or defend legal claims; and
whether you have asked us to stop contacting you.
Where information is no longer required, we will delete it, anonymise it or otherwise dispose of it appropriately.
We may retain limited information where necessary to record an opt-out or ensure that a person who has asked not to receive marketing is not inadvertently contacted again.
12. Security
We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
Access to personal information should be limited to people and service providers who reasonably require it for legitimate business purposes.
No internet-based system can be guaranteed to be completely secure, but we take data protection seriously and review how information is handled as our business develops.
13. Your rights
Depending upon the circumstances and the lawful basis on which your information is processed, UK data protection law may give you rights including:
the right to be informed about how your information is used;
the right to request access to personal information held about you;
the right to request correction of inaccurate or incomplete information;
the right to request deletion of your information in certain circumstances;
the right to request restriction of processing in certain circumstances;
the right to object to certain processing;
the right to data portability in certain circumstances;
rights relating to certain automated decision-making; and
the right to withdraw consent where processing is based upon consent.
Some rights are subject to exemptions or depend upon the lawful basis for processing.
Your right to object
You have the right to object at any time to the use of your personal information for direct marketing.
If you object to direct marketing, we will stop using your personal information for that purpose.
The ICO specifically requires the right to object to be brought clearly and separately to people's attention.
14. Withdrawing consent
Where we rely upon your consent, you can withdraw it at any time by contacting us.
For applicable SMS marketing, you may also use the opt-out method stated in the message.
It should be as straightforward to withdraw consent as it was to provide it.
15. Complaints
If you have concerns about how Rooms Make A Home handles your personal information, please contact us first so that we have an opportunity to investigate and respond.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
Information Commissioner's Office
16. Third-party websites
Our website may contain links to websites operated by other organisations.
Rooms Make A Home is not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy information before providing personal information to them.
17. Changes to this Privacy Policy
We may update this Privacy Policy as our services, technology, partnerships or legal obligations change.
The latest version will be published on our website and the “Last updated” date at the top of this page will be amended accordingly.
18. Contact us
For questions about this Privacy Policy, to exercise your data protection rights or to withdraw consent, please contact:
Rooms Make A Home Portfolio Limited
Email: management.team@roomsmakeahome.com
ICO Registration Reference: ZC135599
Company Number: 16951387